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Prime Accountants Group Prime Chartered Accountants is an independent firm of chartered accountants and business advisers spread across two locations � Coventry and Solihull.

We pride ourselves on our approach to servicing clients and ensure that we develop a good understanding of your business or organisation, in order to provide excellent ongoing support.
Served areas
  • Coventry, Solihull
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Services
Starting a Business
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Most people start a business because they have a good business proposition, and the enterprise and commitment to see it through, not because they are experts in the legal and financial aspects of running a business.

In fact, these matters can often seem daunting, and even off-putting, to the budding entrepreneur. The good news is that you do not need to be an expert in these fields to succeed in business. All you need is the support of a team of trained experts. That's where we fit in. Bring us your business ideas and we'll help you to evaluate them and put them into practise in a constructive and realistic manner.
Year End Accounts
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A company's year-end falls on the anniversary of the month that it was first incorporated unless subsequently changed. To satisfy your statutory requirements, your company must prepare the appropriate sets of accounts and tax return each year. This will include a full set of accounts, an abbreviated set of accounts and corporation tax computation and return.
Corporation Tax Returns
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The minimisation of a company's corporation tax liabilities can help maximise the amount of funds available to reinvest in the business or to return to the shareholders.
Book Keeping
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Good quality records can tell you everything you need to know about your business, such as how much money you are owed and what you owe to suppliers, as well as monitoring your profit. However, incomplete, out of date records contribute to losing sight of cash flow which could easily result in your business failing but could also lead to incorrect tax returns and ultimately a tax enquiry.
Payroll
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Most businesses will agree that managing the payroll and understanding the ever-changing legislation that affects this function of your business can be frustrating and time-consuming. Prime Paysolve provides a complete payroll solution to take away as much or as little of this burden as you wish and is one of the few firms of accountants that is a registered BACS Bureau.
Vat
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Value Added Tax is one of the most complex and onerous tax regimes imposed on business - so complex that many businesses inadvertently overpay or underpay VAT. This is complicated further by different VAT rates, potential partial exemption and the administration for companies that wish to trade overseas both within and outside the EU. This complexity means that valuable in-house resources could be deployed elsewhere in the business.
Videos
What Business can Learn from Sport | Prime Accountants Group
What Business can Learn from Sport | Prime Accountants Group
There are many correlations between Sport and Business, the planning and discipline that goes into being a successful athlete is equally applicable to running a successful business. In our latest video we highlight the similarities and outline how Prime uses our simplifying business approach to help clients run successful businesses.
Reviews (6)
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Darren Street
Mar 28, 2019
As a business we have worked with prime chartered accountants and the staff are exceptionally professional and we highly recommend them.
Simon H.
Jan 13, 2015
Led by Stephen Rochester, I can't recommend this company enough! Accountant Roger Bowen has put my mind at rest about the 13/14 tax year and looking ahead to 14/15 I feel relaxed about my books and first year of accounts as a sole trader as Simon Harper Public Relations. Very supportive, approachable and no query is too small. Very competitive fee too. Highly recommend this firm based just off St Paul's Sq in Birmingham's Jewellery Quarter!
Susan Ward
May 21, 2013
Do not use this company! I wish to post a warning to anybody considering using this company. I jointly instructed Mr Alfred Pare of Prime Accountants to provide an expert forensic accountant report on the value of a company shareholding as part of divorce proceedings. I paid getting on for 4,000 for this report, inclusive of VAT, which represented my half of the cost of the report.

In my opinion, it was clear that, when I received the report, it contained a number of careless mistakes. For example, Mr Pare got the name of a main company director wrong not once, not twice, not three times.but four times! However, this was not half of it. A mathematical error in the report meant that the valuation of the shareholding, the main reason for requesting the report, was incorrect.

If I had not discovered this error myself, I would have lost out by many tens of thousands of pounds. I discovered the mistake months after I received the report, having read it numerous times, leading me to the conclusion that many people might not have discovered it. Indeed, it was not spotted by either my solicitor or my barrister. It was only discovered a few days before my divorce trial and cost me an increase in legal fees, as I needed to meet with my barrister and solicitor, as well as loss of income, as I work for myself.

I paid for this report up front and asked a number of questions about it, based on my lack of confidence in it generally. This company has not only refused to agree to a refund for my half of the cost of the report, which, as far as I am concerned, was not fit for purpose (I did not receive what I paid for - an accurate valuation of a company shareholding), but it is also having the nerve to chase me for an approx 1,500 bill for answering the supplementary questions that I asked!

They are currently threatening me with court action if I continue to refuse to pay them any more money, as well as adding interest on to the bill whilst we are in dispute. Does this sound like good customer service to you? If it doesn't, steer well clear!
John Southall
Jan 26, 2013
As a prime customer for a number of years I would highly recommend the service they provide to anyone with accountancy needs. We switched to them based on a number of recommendations from other business partners. The service they offer is second to none in our opinion. They provide sound real world advice with exceptional customer service. Price wise they represent excellent value for money, compared to our previous provider we feel we are getting big name support for a fraction more than our previous small accountancy charged.
Kirsty Davies-Chinnock
Jan 18, 2013
I have used Prime Chartered accountants for a few years now and am incredibly impressed with their services. I have used them for an aquisition and also for standard accountancy but most recently they have facilitated finance for my manufacturing company for nearly a quarter of a million pounds for new plant investment. I am very impressed with their understanding of our business and their passion and support for our growth can not be underestimated.
Kirsty Davies-Chinnock
I have used Prime Chartered accountants for a few years now and am incredibly impressed with their services. I have used them for an aquisition and also for standard accountancy but most recently they have facilitated finance for my manufacturing company for nearly a quarter of a million pounds for new plant investment. I am very impressed with their understanding of our business and their passion and support for our growth can not be underestimated.